The best of them come in a decorated box with odd little extra collectors items which are guarunteed* to increase in value. Something like Biffy Clyro including a piece of the flag depicted on their album cover, the "OUTATIME" license plate that came with the Back to the Future 25th Anniversary box set. Extreme cases are like Rammsteins Liebe ist fur Alle Da which came with... uh- Google it. Also note that amazon have listings of this as "used"
*until the hoarders are done touting off boxes they never intended to keep in the first place.
The least I'd expect would be like the Friends boxset I picked up in HMV for £40 - Every episode on a bunch of DVD's which fit neatly into a box, plus a simple booklet with a paragraph on each episode.
Then there's the kind that pisses me off- like an ad that's been runnving for Sky Anytime for a few months where you can watch entire series on demand.
The whole point of a box set is that it comes in a box!
Sure, you could argue that in order to get sky you do in fact need a set top box, but i think it's devaluing the idea of the boxed set, and (a theme I know I will forever be moaning about) the idea of a physical format.
Next time, please just advertise it as "watch entire series on demand"
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